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  • Home >> Blogging >> Blog Related >> Backlinks Are Key To Succeeding In Online Marketing

    Backlinks Are Key To Succeeding In Online Marketing

    If you are an Internet marketer, you know how tough it is to get traffic to your web sites in order to get people to see what you are selling. Some of these Internet marketers use Google Adwords or some other type of pay per click marketing to get visitors. One thing you need to understand is that you don’t have to spend cash in order to generate traffic. By building backlinks to your websites and web pages, you can generate good web site traffic. Backlinks are the major backbone for a lot of Internet marketers because they have realized how vital backlink building can be for their success.

    For those of you who are online marketing novices, allow me to explain what a backlink is. When you see a link on a web site that points to a different web site, that is a backlink. Hence, backlink building is the process of you building links on other people’s websites that lead people to your site. Most Internet marketers will agree that backlinks are used by search engines to judge how important your web site is to phrases that people are searching for. For example, if you have a website that sells web designs, the more keyword targeted links you have pointing to your site from other sites, with the keyword phrase “web designs” as the link text, the higher your website will rank for that specific keyword.

    Now that you know how important backlinks are, you need to know how to start building them. When it comes to building these backlinks, you will discover numerous ways to do it, but we are going to let you in on the two main methods to build these links.

    One backlink building strategy that has been used for years is the method of submitting your URLs to web site directories. A website directory is exactly what it sounds like: it is a directory that lists websites. This process is quite simple; you locate a directory that accepts submissions and you simply submit your website. When you choose a title for your website, bear in mind that the title you select will be the actual link that points to your website. Most directories review submissions so it can take a while to get listed, but once you are listed, you have a backlink. There are many directories online that you can submit your website to free of charge.

    The second way lots of Internet marketers start building high quality backlinks is by using a technique known as article marketing While the method of building links in this manner is rather simple, the amount of time involved can be bit much. The basics of article marketing include writing articles that deal with the subject of your website, after which you take the articles and submit them to all the article directories you can find. A few article directories let you put a link in the content of your article while others will only permit you to add links in the resource box at the end of the articles. When possible, try to come up with different versions of your article to be submitted to the various article directories. When you do this, the links in the articles that you post will have higher value to the search engines.

    Even though you can find other means to build your backlinks, don’t rely on any black hat methods as they can truly hurt your rankings. If you find these methods too time consuming, there is software available to help speed things up. You will want to make sure you are getting quality software. Some of the software’s can help make things go a lot faster, others will be ineffective.

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